Yesterday, I learned that Susan G Komen for a Cure (r) is releasing a perfume named after Nancy Brinker's book, Promise Me. It has caused quite an internet sensation, THIS being my favorite.
However you might feel about a breast cancer perfume, let's look at the math.
Purchase Price for 3.4 oz bottle of Promise Me Eau de Parfum
$59.00/bottle sale price (reference)
13.5% of Sale goes back to Komen
$ 7.97/bottle to Komen (reference)
Last year, 90% of Komen's Net revenues were spent on $ 7.17/bottle for expenses (reference)
For the last two years, 21% of Komen's expenses $ 1.51/bottle goes to research (reference)
were allocated to Research
|Hey look! A Brand!|
Research, of course, is the only way to cure breast cancer.
Mammograms to low income women won't do it.
Education won't do it.
Don't believe the hype.
This madness will stop when we demand better. When we don't spend $60 on a bottle of perfume (what's in it anyway??) when only $1.50 of that price goes toward research.